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Press EnterHome pageNorth American portal for BASF Personal Care. To visit our global site, please visit www.personal-care.basf.com X Accept and close disclaimer BASF Care Creations Home Trends Products Formulations Magazine News & Events Tools Contact Login Home Trends Products Formulations News & Events Magazine Tools Search Website Share Website Close Share Menu Copy current URLSearch URL Successfully Copied! You can now paste the url to easily share it Close Navigation All Trends Microbiome Textured Hair Sustainability Superfoods Textures Marine Ingredients Multicultural Beauty Clean Beauty Epigenetics Sun Care Timeless Beauty Adaptogens Global Beauty Sensitive Skin Oral Care Back to trends View Microbiome Science rules! Find out how a skincare product can boost your microbiome for beautiful, healthy-looking skin. Articles about Microbiome Revive & Reset Your Scalp Microbiome The secret to hydrated skin is more than a quick fix Bacteria on your skin: Gross or gorgeous? + View all Microbiome articles Benefits for Microbiome Moisturization Anti-Aging Skin Perfection Sensitive Skin Anti-Pollution Healthy Scalp Featured Formulations Hair Fortifying Serum Papaya Sheet Mask SmootHydrate Post Wash Treatment Probiotic Moisture Lock Broad Spectrum SPF 15 Back to trends View Textured Hair Embrace your hair’s natural texture with a trend designed around the needs of curly, coily and wavy-haired women like you. Articles about Textured Hair What’s in a label? The curly girl knows Hair care routines for curly, coily, textured locks Passport to Textured Hair Ingredients & Solutions + View all Textured Hair articles Benefits for Textured Hair Anti-Pollution Hair Enhancement Healthy Scalp Oil Control Hair Prevention Featured Formulations (S)layed Edge Gel Skip the ‘poo Co Wash Style-Locked Setting Mist Conditioned + Defined Curl Cream Hot in Hair Thermal + Color Protection Spray Back to trends View Sustainability BASF creates chemistry for a sustainable future. In beauty, that means ingredient transparency and traceability, responsible use of precious resources, and minimizing carbon footprint while providing tools to help brands meet their own sustainability objectives. Articles about Sustainability Supporting Communities Around the World with Sustainable Sourcing Our Palm Commitment Water: Our most precious resource Net Zero CO2 Emissions by 2050 + View all Sustainability articles Benefits for Sustainability Featured Formulations Clean and Relax Cleansing Concentrate Power Shower Powder Strawberry Melting Mask Stick Fresh Obsessed Dry Shampoo Mist Raise the Bar Solid Shampoo Back to trends View Superfoods Power up your skin’s defenses with nutritious superfoods-based skincare. Articles about Superfoods The facelift formula from under the sea Boost your skincare routine with fermentation Use these superfoods to power up your skincare routine Fight aging skin with this superfruit” dynamic duo + View all Superfoods articles Benefits for Superfoods Moisturization Anti-Aging Skin Perfection Sensitive Skin Featured Formulations Gel2Oil Post-Wash Treatment Moisture Restore Argan Conditioner Intense Purifying Toner Facial Sculpting Cream SmootHydrate Post Wash Treatment Back to trends View Textures Skincare chemistry offers a range of unique, unusual and sometimes delicious-looking textures to amuse and delight your sense of touch. Articles about Textures Textured treats to make your skin feel extra yummy Get all touchy-feely with transformational textures + View all Textures articles Benefits for Textures Moisturization Anti-Aging Skin Perfection Sensitive Skin Featured Formulations Bare Canvas Priming Stick Gel2Oil Post-Wash Treatment Intense Purifying Toner Back to trends View Marine Ingredients BASF develops responsibly, traceably-sourced marine ingredients that harness the power of the ocean for a multitude of beauty formulation needs. Articles about Marine Ingredients Seanactiv™ for a more youthful, brighter eye contour The facelift formula from under the sea + View all Marine Ingredients articles Benefits for Marine Ingredients Moisturization Anti-Aging Sensitive Skin Back to trends View Multicultural Beauty The future is now: Expanding beauty to capture the multicultural world we see. At BASF we believe that everyone deserves beauty solutions that are suited to their hair and skin tone and type. Take a look at how you can formulate safe, effective solutions that have been tested with diverse consumers Articles about Multicultural Beauty Understanding Hyperpigmentation Melanated Skin: A moisturizing, mattifying solution developed specifically for Black skin Care Creations talks the future of Black Skincare with Good Beauté founder Kimberly Hairston-Hicks + View all Multicultural Beauty articles Benefits for Multicultural Beauty Featured Formulations Curls on Lock Gel Styler Back to trends View Clean Beauty It’s time to come clean about what’s in your beauty products. Explore skin and hair care with ethical origins and super-convenient formats. Articles about Clean Beauty Lead the charge to reformulate for 1,4-Dioxane limits Clean cleansing is socially responsible — and in high demand Beads with benefits: A biodegradable alternative to microplastics + View all Clean Beauty articles Benefits for Clean Beauty Moisturization Featured Formulations Cosmopolitan Shower Peel Friendly Planet Face Scrub Fresh Obsessed Dry Shampoo Mist Back to trends View Epigenetics Epigenetic skincare is all ing the science of genetics to repair and protect your skin for a firmer, more youthful look. Articles about Epigenetics Turn back the clock on aging skin Wake up, Sleeping Beauty: We have your youthful skin fix + View all Epigenetics articles Benefits for Epigenetics Anti-Aging Featured Formulations Facial Firming Booster Back to trends View Sun Care Hey, sunshine! Keep on the sunny side with UV filters you can trust to shield your skin from UV rays. Articles about Sun Care Brighten your day with sun care for broad spectrum UV protection + View all Sun Care articles Benefits for Sun Care UV Filter Featured Formulations Natural Baby Goodness Spray-It! ZnO UV Protection (Theoretical SPF 30) Edgy Defiance Day Cream with UV Protection Spray-It! ZnO Moisturizing UV Protection (Theoretical SPF 30) Cover-it! ZnO Tinted Moisturizer (Theoretical SPF 20) Back to trends View Timeless Beauty Whatever your age, healthy-looking skin is always a priority. That’s what timeless beauty is all about. Articles about Timeless Beauty The retinol revival Your anti-aging products are getting old + View all Timeless Beauty articles Benefits for Timeless Beauty Anti-Aging Featured Formulations Correct + Protect Primer with Replexium ® Rapid Wrinkle Repair Firming Cream with Replexium ® SWOP ® Treatment Formula Powered with Replexium ® Back to trends View Adaptogens Adapt your skincare formulations to help your customers manage the stresses of the modern world. Articles about Adaptogens Breathe in, breathe out — what are adaptogens all about? Recipes with Adaptogens DIY masks: A natural, customizable, and totally Instagrammable beauty trend + View all Adaptogens articles Benefits for Adaptogens Anti-Aging Sensitive Skin Featured Formulations Serum to Sheet Algae Mask Base Powder to Paste Cooling Mask Base Back to trends View Global Beauty Find a restful, relaxing moment in your routine with the Global Beauty skincare trend. Articles about Global Beauty The subtle magic of Nordic skin and hair care Is it time to update your skincare routine? Inner wellness for outer beauty: Skin & hair self-care in 12 stages + View all Global Beauty articles Benefits for Global Beauty Moisturization Anti-Aging Skin Perfection Sensitive Skin Anti-Pollution Healthy Scalp Featured Formulations Cozy Up Hair Mask Hygge Lip Balm Translucence Creme Aligning Moisturizing Essence Back to trends View Sensitive Skin Cool your jets (in a loving way) with products that calm, soothe and protect sensitive skin. Articles about Sensitive...